Enterprise CMS
Design System
Becky Head
Content Management & Design Systems Product Leader
San Francisco Bay Area
Summary
Seasoned Product Leader with expertise in headless CMS and design system implementation for enterprise e-commerce platforms. Proven track record of driving digital transformation, enhancing content operations, and delivering exceptional user experiences through cross-functional collaboration and strategic vision.
Professional Experience
Estée Lauder Companies Inc., NYC – Principal Product Manager
09/2023 – PRESENT
- Product Lead for the Enterprise Design System (EDS) serving 20+ prestige beauty brands across 75+ markets and 30+ languages, establishing clear roles, agile workflows, and scalable collaboration models to govern a universal component and pattern library, while enabling brand expression via themes.
- Led the creation of a Headless CMS Pilot—driving unified, reusable components across web, mobile, and emerging channels.
- Led content modeling and pilot implementation, aligning product, engineering, and brand stakeholders to validate technical fit and editorial workflows.
- Orchestrated the strategic transition from a monolithic legacy CMS to a modern composable MACH architecture (Microservices, API-first, Cloud-native, Headless), enabling greater agility, scalability, and omnichannel content delivery.
- Conducted a comprehensive RFP process for a headless CMS, evaluating vendor capabilities across localization, extensibility, editorial UX, and API performance.
- Partnered with enterprise architects and engineering leads to future-proof the platform ecosystem, decoupling content, design, and front-end delivery pipelines.
Sephora, San Francisco, CA – Senior Product Manager
08/2021 – 05/2023
- Winner, Quarterly Simplification Award (Jan 2023) for developing a Contentful data migration utility that saved engineers and producers hundreds of hours migrating 500+ category and brand pages programmatically.
- Implemented headless, API-first Contentful CMS integrated with AEM DAM assets for reusable omnichannel experiences.
- Led RFP for headless CMS, translating stakeholder use cases into requirements and vendor evaluation criteria.
- Executed modular headless content model, improving reusability, consistency, and scalability.
- Planned and delivered MVP CMS implementation on time and under budget with top marks from stakeholders.
- Championed content-as-code strategy, implementing an atomic content model that enabled modular assembly for omnichannel delivery, improved editorial efficiency, and laid the foundation for personalization and machine learning–driven content automation.
Elephant, San Francisco, CA – Lead Product Manager
05/2021 – 08/2021
- Product Lead for FX Networks website redesign — nominated for Webby Award 2023 (sizzle reel).
- Captured stakeholder input and translated into actionable feature requirements for CMS replatform and redesign.
- Conducted weekly design reviews to ensure compliance with SEO, WCAG 2.1 AA accessibility, and CMS requirements.
- Collaborated with Creative Lead to align modular design system strategy with CMS implementation.
StubHub, San Francisco, CA – Senior Product Manager
03/2019 – 03/2020
- Spearheaded CMS RFP for a large engineering-driven organization, enabling cross-functional teams (Marketing, Merchandising) to publish to web and native apps.
- Conducted stakeholder interviews, requirements gathering, cost-of-ownership analysis, and vendor evaluation.
- Defined MVP headless CMS (Drupal 8) with DMA-targeted, modular, device-specific, API-first implementation.
- Built CMS product roadmap, managed development partner, and drove iterative releases in Jira and Confluence.
Backroads, Berkeley, CA – Product Manager
06/2017 – 12/2018
- Developed end-to-end Customer Journey Map, spanning awareness through fulfillment, highlighting content touchpoints and system dependencies.
- Conducted RFI for CMS: gathered requirements, competitive analysis, and vendor evaluations.
- Selected vendor and guided implementation of company-wide content ecosystem with Drupal 8.
Bare Minerals, San Francisco, CA – Senior Digital Project Manager
01/2016 – 10/2016
- Improved project delivery rates and productivity by 40% through process optimization.
- Implemented DAM system (Celum) with usage and lifecycle controls for digital assets.
- Supported large-scale relocation of creative department from San Francisco to NYC.
Treasury Wine Estates, Napa, CA – IT Systems Manager
02/2012 – 08/2015
- Managed digital systems portfolio across 30+ US and global brands.
- Mentored and managed globally distributed teams of developers, designers, and producers.
- Implemented governance controls reducing legal liabilities in regulated markets.
- Consolidated technologies and platforms to improve efficiency of scale.
Education
City College of San Francisco | Art & Design
UC Berkeley Extension | Unix & JavaScript
Skills
- Content & Data Expertise: Content Management Systems (CMS), Headless CMS, Content Architect, Content Modeler, Metadata & Taxonomy, Structured Content, Schema.org, Content Modeling, Product Information Management, PXM, Digital Asset Management, DAM, Contentful, WordPress, Drupal, Storyblok, Adobe Experience Manager (AEM)
- Technical Skills: E-commerce, Web Development, APIs, Search, Design System, Design Tokens, CSS, Solution Architecture, Cloud Computing, Technical Architecture, SaaS
- Project & Product Management: Agile & Waterfall Methodologies, Prioritization, Program Management, Product Development, Requirements & Story Writing, Adobe Workfront, JIRA, Confluence, Monday.com, SLACK, Asana, Smartsheet
- Business/Leadership: Strategic Planning, Cross-functional Team Leadership, Continuous Improvement, Stakeholder Management, Competitive Analysis, Digital Strategy, Product Launch and Release
- Marketing/Creative: SEO, SEM, Web Design, User Interface Design, User Experience, Marketing Technology, Marketing Operations, Design Operations, Email Marketing, Salesforce.com, Marketo, Eloqua
- AI and Personalization: Metadata and Taxonomy Management, Data Management, AI Platforms, Machine Learning, Recommendation Engines, Dynamic Content Delivery, Content Personalization Strategies, Content-as-Code, Cross-Channel Synchronization, Behavioral Analytics, A/B Testing, Gemini, ChatGPT, Copilot