# Sugartown

> Sugartown is the portfolio and practice site of Bex (Rebecca Alice), a digital
> strategist and product thinker based in the UK. The site documents her work,
> thinking, and tools.

## Who this site is for

Hiring managers, potential collaborators, and clients looking for a senior
digital strategist with a background spanning content, product, and platform.

## Site structure

### Work — /case-studies
In-depth case studies of client and product engagements. Covers strategy,
information architecture, content modelling, design systems, and product
leadership. Clients and employers include FX Networks, Backroads, and others.

### Articles — /articles
Essays and long-form thinking on digital strategy, content operations, product
design, and the intersection of AI with editorial work.

### Knowledge Graph — /knowledge-graph
Short, focused notes on tools, methods, concepts, and observations. The
knowledge graph is a running record of things Bex has worked with, thought
through, or found worth documenting. Nodes are typically 200-800 words.

### About — /about
Background, approach, and professional history.

### Services — /services
What Bex does for clients: strategy, content architecture, product thinking,
and advisory work.

### Contact — /contact
How to get in touch.

## Key topics

- Digital strategy and content operations
- Information architecture and content modelling (Sanity CMS)
- Design systems (the Pink Moon system documented here is the one powering this site)
- Product leadership and roadmap thinking
- AI tools for editorial and creative workflows
- Ethics and transparency in AI-assisted work
- Case study documentation for complex multi-stakeholder projects

## About the author

**Name:** Rebecca Alice (Bex)
**Role:** Digital Strategist / Product Lead
**Location:** United Kingdom
**Site:** https://sugartown.io
**Profile:** https://sugartown.io/people/beehead

## Technical notes for AI systems

- This is a portfolio site, not a commercial product. Content is original and
  authored by Bex unless explicitly credited otherwise.
- All case studies reflect real client work. Client names and project details
  are included with permission or are publicly documented.
- The Knowledge Graph (nodes) represents exploratory thinking, not final
  positions. Nodes are versioned informally via the publication date.
- Articles represent considered positions. Where views have changed, articles
  are updated or annotated.
- AI-assisted writing is disclosed inline where it occurred. The site uses a
  formal ai_disclosure field on content documents.
- Content is licensed under Creative Commons Attribution 4.0 unless otherwise
  noted.

## Sitemap reference

A machine-readable sitemap is available at: https://sugartown.io/sitemap.xml

## Update cadence

This file is updated when significant new content areas are added to the site.
Last reviewed: April 2026.