StubHub.com: Content Management Ecosystem
The StubHub Challenge: to enable Marketing & Merchandising teams access to content channels with a CMS implementation to diverse channels and endpoints: Desktop, Mobile Web, Native iOS & Android.
Spearheaded RFP process including Stakeholder Interviews, Requirements Gathering, Total Cost of Ownership Analysis, Vendor & Platform Analysis and Platform Recommendation
Developed CMS Product Roadmap
Managed Development Partner and iterative release schedule
Parsed ongoing stakeholder feedback loop with development partner
CMS Platform: Drupal 8
Geolocation Aware Homepage Slider: Merchandising team can curate homepage sliders per predefined Market. So when a user visits the site, they are shown events relevant to them. Published via API to responsive React homepage and native android & iOS apps.
Self-serve Modular Landing Page: Drupal native template, Marketing & Merchandising can create relative landing pages with predetermined templates with re-usable modules that pull event information via API from company’s catalog.
